I understand your frustration. The perception of what goes on in China in reality and the actual reality is very different. I think that the international tea industry is actively keeping that perception alive. I have also seen organic certifications being claimed on product labels that were presumably issued by organizations that don’t even do inspections in China. Consumers with just a little bit of online research could find that out.

As a business person it is frustrating for me as well when marketing trumps substance. I do believe that a better educated consumer will trump deceptive marketing. Fair trade and organics are things we are dedicated too here at Seven Cups. Reality is so much more complex than the perceived assurance of a label. So many companies have profited by charging high prices without having the quality to match the price by taking advantage of consumers’ social consciences. Of course it is a bit shallow if you think that a little bit of money alone addresses unfairness in agribusiness, or gives you absolution.

I’m sorry to hear that you have lost business for your integrity. But you have been around for a while, as some of our competitors with less integrity have bitten the dust, so you must be doing something right. I have also seen people that have jumped on the idea that all they had to do to attract business is say that all their products are fair trade and organic. Business isn’t so easy and those folks I think don’t stay in business long.

Thanks for your comment. I know you do a good job with your business and I feel honored that you read my blog.

As someone who has spent time in China I too understand the difference in the reality versus the perception of the working conditions for tea farmers, pickers and processors.

I have long been of the opinion that fair trade is form over substance when it comes to Chinese teas and thus have chosen not to participate. We have lost business because of this choice. Larger national buyers understand consumers desire to feel as if they are making a difference with their purchases and want to capture those sales.

While I understand, consumers would be well served to take a look beyond the package to verify the accuracy and plausibility of the certifications that they are “buying”. Which I believe would roll up hill to retailers, suppliers, importers and so on.

Thank you agian, Beth Teas Etc

This post was mentioned on Twitter by moonflowerstarf: Fair Trade In Tea In China…update | Seven Cups Fine Chinese Teas http://bit.ly/4AfP69...