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Organic Certification

(4 posts)
  1. fedryk
    Member

    Hi,
    I'm from Italy and searching on the web for the ultimate tea seller, I discovered sevencups and I'm planning to buy tea from you soon. There is plenty of online tea sellers that offer high quality and rare teas from China, but the fact that they are actually located there always worried me because of safety controls. Buying from an American or European reseller instead is a guarantee, since the exported foods are supposed to be checked during the exportation and importation (but the quality can't compete with the one offered by Chinese resellers).
    From what I've read this company differs from others in two ways:

    1.for the quality and selection of the teas that even chinese wuould envy

    2.for preferring products from organic plantation, exclusively from trusted sources

    This is a curious thing since often "organic" and "high quality" don't go toghether...
    I'd like to know how hard is finding certified organic tea that is made by artisans and not by big estates or companies, and who usually provides organic certification.

    I think that you could even explicit more this aspect of your business, for example writing in the description of each tea wich organisation provide the organic certifications or by putting some logos like some other resellers do (i know that this is a bit fancy but it may caught the attention of several people).

    PS Ain't it amazing to see an foreign company providing tea for the Lu Yu tea museum?

    Posted 3 years ago #
  2. fedryk
    Member

    Note: This video responds to my own question, but any other contribute is still appreciated:

    http://www.sevencups.com/2008/04/11/the-business-of-tea-how-we-buy-our-tea/

    It explains the situation of organic farmers in china and the relationship beteween the company and the producers.

    Posted 3 years ago #
  3. Hi
    Thanks for your post. I'm sorry to take so long to answer. I am in China again, and I become less reliable with a big dose of jet lag.

    I just wanted to briefly comment on you post, since I short of time.

    First about the Chinese online sellers. They rarely will have top quality tea. It is very easy, because of a wide variation of price to quality that it is possible to buy tea of lesser quality and successfully pass it off as the best. I will give you an example. The best green tea is harvest in the early spring and for just a few days. After say April 5th (This date changes a little year to year) you can buy the tea for half the price, and then half again as much a couple of weeks later. Unless you are really an expert in this particular tea, and most consumers both in the west and in China as well, will not know the difference. The other thing as you mentioned, the Chinese websites are circumventing the export law and are avoiding inspection and FDA scrutiny. Tea Spring for example blocks it site so that it can not be accessed from within China, as to hide what they are doing. The Chinese this year cranked up the export laws for tea so that every exporting company has to register the tea producer, who in turn must pass local test for water and soil, because they don't want anymore scandals.

    Actually the rule is more that organics and quality go together in China. The best tea makers have never risked their tea by using chemicals. The other thing is that most farmers can't afford those chemicals. Chinese tea is for safer, than the commercial plantation tea that is grown outside of China on huge plantations that are primarily focus on production quantity. Of course pollution is much more complicated then the farmers using the chemicals themselves, there is pollution from old mines, factories, cars, etc. that they have no control over. In China by in large, tea is grown in relatively isolated mountainous areas, that have less exposure. Also the insect that can cause the most harm to tea don't exist in the early spring nor do they exist at higher altitudes.

    The other issue is certification. Just because there is no certification doesn't mean the tea is not grown organically. Certifications are expensive. I know all of the producers personally for many years, and know their processing well. Plus the Chinese laws now forces them to document everything for their registration, and all legally must be tested, not only for contaminates, but it is also judged for quality.

    We are working continually on expanding our online content. It is very expensive and time consuming and we are limited as a small company. If the is further information that you would like, please let us know, in the mean time, we will have a completely updated site coming online soon, so keep checking back.

    I am so glad to know that you have heard good things about us in Italy. We currently have customers in 35 countries, and we are so happy to be servicing a small but passionate following.

    Thanks
    Austin

    Posted 3 years ago #
  4. fedryk
    Member

    Thanks for your reply, even if you are busy in china doing your work you always find the time to take care of curious people like me, and that's a wonderful thing.

    Every time I come across this site I always learn something new and it's unusual to find clear information about the tea in china, a world that too often remains hidden between commerciants nad big resellers. It's interesting that china is seriously taking control over tea exportations...

    I know that even there is no certification, it doesn't mean the tea is not organically grown; I would also add that since the certifications are provided by privates (that want money), it's better to trust someone that directly controls the source in first, and only then watch at the label.
    You're right, this is the key factor in this kind of trade, for example here in Italy there is a company that excels in producing chocolate by chosing the best raw materials at the source, providing itself exclusive cocoa beans.

    I really hope you will continue to keep this kind of relationship with tea producers over time, it's the only way to guarantee a perfect cup of tea!

    I'm looking forward to see the updated site soon (you'll be a small company, but you always keep fresh!), and congrats for the educational pages and videos that are the most interesting around!

    Bye!

    Posted 3 years ago #

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